UX Design Immersive
Columbia College Chicago
BFA, Graphic Design
HTML & CSS
First product design hire responsible for working across three product areas throughout the development cycle, from discovery to delivery.
Designed and launched QA for CX product suite with 6+ features from the ground up
Partnered with PM team to synthesize user insights and customer feedback on an ongoing basis
Rapidly iterated to validate concepts and designs to inform product decisions
Worked with development team to ensure a consistent user experience product-wide
Led discovery and design to elevate the UX and UI of the leading peer-to-peer text messaging platform. Collaborated with the product management and data analytics teams to successfully launch data-driven features.
Redesigned the MealPal iOS app + desktop experience, with a focus on user needs and subscription growth. Increased conversions by overhauling the sign up flow and marketing landing pages. Recruited, hired, and managed marketing design team.
Partnered with the DoE’s product team to conduct user research to provide UX and feature recommendations for School Finder NYC, a web-based application serving over 80,000 students.
Spearheaded two successful company-wide rebrands for Visually and ScribbleLive as creative lead. Redesigned both brands from the ground up, including new style guides, a new website, wireframes, sales and marketing collateral, and new logo.
Worked closely with Asana’s marketing and communication design teams as their go-to designer, conceptualizing, designing and executing various brand projects.
Led creative as Ticketfly’s first hired in-house designer, providing and strengthening creative services across Marketing, Sales, Product and Client Services.
Played vital role as part of a small creative team providing innovative solutions and strategies directly to clients in a fast-paced studio environment.