UX Design Immersive
Columbia College Chicago
BFA, Graphic Design
Adobe Creative Suite
HTML & CSS
Specialize in all forms of UX, UI, digital, and branding design.
Defined user needs and business objectives to realize a complete redesign of both the MealPal iOS app + desktop platform, positively impacting retention. Increased conversions and accelerated growth by overhauling the new user sign up flow and marketing landing pages. Recruited, hired, and managed marketing design team.
Partnering with the DoE’s product team, worked to complete and synthesize user research to provide UX and feature recommendations for School Finder NYC, a web application serving over 80,000 students. Presented findings to DoE leadership team for integration into the School Finder 2.0 release for the Fall 2018 school year.
Spearheaded two successful company-wide rebrands for Visually and ScribbleLive as creative lead. Redesigned both brands from the ground up, including new style guides, a new website, wireframes, sales and marketing collateral, and new logo.
Worked closely with Asana’s marketing and communication design teams as their go-to designer, conceptualizing, designing and executing various brand projects.
Led creative as Ticketfly’s first hired in-house designer, providing and strengthening creative services across Marketing, Sales, Product and Client Services.
Played vital role as part of a small creative team providing innovative solutions and strategies directly to clients in a fast-paced studio environment.