UX Design Immersive
Columbia College Chicago
BFA, Graphic Design
HTML & CSS
Elevating the UX and UI of the leading peer-to-peer text messaging platform for Non-Profits, Politics, and Education.
Defined user needs and business objectives to realize a complete redesign of both the MealPal iOS app + desktop platform, positively impacting retention. Increased conversions and accelerated growth by overhauling the new user sign up flow and marketing landing pages. Recruited, hired, and managed marketing design team.
Partnered with the DoE’s product team to conduct user research to provide UX and feature recommendations for School Finder NYC, a web-based application serving over 80,000 students.
Spearheaded two successful company-wide rebrands for Visually and ScribbleLive as creative lead. Redesigned both brands from the ground up, including new style guides, a new website, wireframes, sales and marketing collateral, and new logo.
Worked closely with Asana’s marketing and communication design teams as their go-to designer, conceptualizing, designing and executing various brand projects.
Led creative as Ticketfly’s first hired in-house designer, providing and strengthening creative services across Marketing, Sales, Product and Client Services.
Played vital role as part of a small creative team providing innovative solutions and strategies directly to clients in a fast-paced studio environment.