MealPal Sign Up Flow


The MealPal growth strategy relies heavily on direct response email marketing. Email campaigns link a lead directly to the sign up flow.

The Problem

The data showed that a small percentage of leads were completing sign up and converting to new users. Where did they drop off and how might we improve our conversion rate?

What I Did...

UX Design
UX Research
 Visual Design

Step 1

slide from left to right

Before After

Step 2

Before After

Step 3

Before After

Complete Account

Before After

SMS Verification

Before After
Before After

Marketing Landing Page